BLACKPINK Embarks on New Solo Ventures While Maintaining Group Unity

A New Direction for BLACKPINK

BLACKPINK, a global K-pop sensation, is embarking on a transformative journey. Jennie, Lisa, Rosé, and Jisoo have collectively decided to leave YG Entertainment for their solo endeavors while continuing as a group under the label. 

This decision marks a significant shift in their careers, blending individual creativity with their established group dynamics.

BLACKPINK group unity

The Shift from YG Entertainment

YG Entertainment announced that it would not pursue separate contracts for the members' individual activities, choosing instead to focus on BLACKPINK's group efforts. This strategic decision follows the end of their exclusive contract in July and is a result of careful deliberations about the future direction of the group.

The members of BLACKPINK are set to chart their independent courses in the industry. Jennie has taken the lead by establishing her personal label, ODD ATELIER. The plans for Lisa, Rosé, and Jisoo's solo careers, while still under wraps, indicate an exciting era of personal artistic exploration for each member.

This approach allows them to grow as individual artists while maintaining the strong bond and synergy that has characterized BLACKPINK's success.

YG's Continued Support for Group Activities

Despite the new arrangement, YG Entertainment has reaffirmed its commitment to supporting BLACKPINK's group activities. This includes backing for upcoming album releases and world tours, ensuring that the group's global influence and appeal continue to thrive.

The label's support underscores its dedication to nurturing BLACKPINK's journey, both as a group and in their individual pursuits.

BLACKPINK's Legacy and Future Prospects

Since their debut in 2016, BLACKPINK has dominated the global music scene with hits like 'Whistle,' 'Boombayah,' 'DDU-DU DDU-DU,' and 'Shut Down.' Their Born Pink tour, which attracted 1.8 million attendees, has set a new benchmark for K-pop girl group world tours.

As BLACKPINK navigates this new chapter, they continue to redefine the boundaries of K-pop, promising a diverse and rich future both as a group and through their solo ventures.

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