Philippines Achieves 99% of 2023 Tourism Goal, Led by Korean Visitors

In a remarkable rebound, the Philippines has welcomed 4.76 million foreign visitors by November 23, achieving an impressive 99.16% of the 2023 tourism target set by the Department of Tourism (DOT). Notably, Korean tourists have emerged as the leading contributors to this success.

Ninoy Aquino International Airport

At the annual meeting of the Tourism Congress of the Philippines (TCP) on November 24, DOT Secretary Christina Garcia-Frasco expressed confidence in surpassing pre-pandemic numbers, highlighting the collaborative efforts between the government and the private sector. Korea, as the top source of tourists, played a pivotal role in propelling the Philippines towards this milestone.

While detailed information on international arrivals is pending, previous statements identified South Korea, United States, Japan, China, Australia, Canada, Taiwan, United Kingdom, Singapore, and Malaysia as the top countries contributing to the Philippines' tourism revival.

The Tourism Promotions Board (TPB), a DOT attached agency, has committed to making the Philippines the "preferred destination for sustainable, diverse, and enjoyable travel," according to TPB's COO Marga Nograles. Emphasizing sustainable tourism practices, TPB aims to secure the Philippines' long-term appeal as a travel destination.

TCP President Bob Zozobrado, acknowledging DOT’s guidance post-COVID-19, expressed confidence in the industry's ability to prosper. "We have survived a very difficult chapter. The next chapter is more exciting because we are ready for challenges and will overcome them."

As the Philippines nears its tourism target, with Korean visitors leading the way, the industry reflects resilience and adaptability, promising a strong recovery.

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